Job Description
Our Client
Our client is a leading regional food manufacturing group with a strong presence in Iraq and a diverse portfolio across multiple food categories.
As part of its continued growth, the company is looking for a CRM & Digital Marketing Manager to build and strengthen the CRM and digital marketing capability across a large, multi-category consumer business.
Your Role
- Define and execute the CRM, digital marketing and consumer engagement roadmap.
- Improve customer-data capture, segmentation and consumer profiling to enable more targeted engagement.
- Build targeted, measurable CRM campaigns and customer journeys across the consumer lifecycle.
- Lead digital marketing initiatives across paid, owned and CRM channels, with a clear focus on acquisition, conversion and ROI.
- Use consumer, campaign and digital-performance data to improve engagement, conversion, retention and loyalty.
- Strengthen e-commerce and direct-to-consumer capabilities and identify opportunities to grow digital sales.
- Improve the digital consumer experience across websites, e-commerce platforms and other relevant consumer touchpoints.
- Work with internal teams and external agencies to improve digital campaign performance, reach and effectiveness.
- Support the effective use and development of CRM, marketing automation and consumer-data platforms.
- Establish clear CRM and digital marketing KPIs, dashboards and performance reporting.
- Manage digital marketing investments with a strong focus on measurable commercial returns.
- Work cross-functionally to embed a more data-led approach to consumer engagement and digital growth.
Must Have
- Strong experience across CRM and digital marketing, ideally within FMCG, food, beverages, retail or another high-volume consumer business.
- Hands-on experience building, implementing or significantly developing CRM capabilities.
- Strong understanding of customer data, segmentation, lifecycle marketing, customer journeys and campaign management.
- Experience in digital and performance marketing, with an understanding of acquisition, conversion, campaign optimisation and ROI.
- Exposure to e-commerce and direct-to-consumer business models, including driving traffic, conversion and repeat purchase.
- Experience working with CRM, marketing automation and digital analytics platforms.
- Strong analytical and commercial mindset with the ability to translate consumer and campaign data into measurable business growth.
- Experience managing external digital, media or technology partners and agencies.
- Comfortable operating in a developing market where digital capabilities, processes and systems are still being built.
- Strong stakeholder-management skills and the ability to work effectively across commercial, marketing and technology teams.
Next Steps
If this opportunity matches your experience and ambitions, please upload your resume through our application system. Our team will review your profile and contact shortlisted candidates within 5–7 working days.