Job Title

Modern Trade Sales Director | Riyadh, Saudi Arabia | Consumer Goods

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Job Description

Our Client:
A conglomerate with considerable size and operating in the consumer goods sector.

Your Role:
We are seeking a seasoned Modern Trade Sales Director to lead and expand our operations in the modern trade channel. Reporting to the Commercial Director, you will drive growth, manage national accounts, and oversee a team of 3 managers with a total headcount of 330. This role combines strategic planning, customer engagement, and operational excellence to achieve business objectives.

Key Responsibilities:

  • Drive profitable growth across the modern trade channel.
  • Develop and implement account strategies and budgets.
  • Foster strong customer relationships and ensure reliable service delivery.
  • Lead promotional activities and category growth initiatives.
  • Manage and develop a high-performing sales team.
  • Collaborate with stakeholders to enhance market share and profitability.
  • P&L management.
  • RTM and expansion strategies.
  • Negotiation and contracts management.
  • Sales operations.

Must Haves:

  • Bachelor’s degree or MBA.
  • 15+ years in FMCG, with 4+ years in managerial roles within sales or business development.
  • Proven experience in leading modern trade channels in Saudi Arabia or GCC.
  • Background in branded food, snacks, beverages, or impulse products preferred.
  • Strong skills in negotiation, stakeholder management, and sales analytics.
  • Fluency in English and proficiency in Arabic required.

Managing expectations: “At Mindfield, we strive for exceptional results, and we achieve this by understanding the needs of both our clients and candidates. We ask that you take note of our “must-haves” to ensure a successful application process. We look forward to building a long-term relationship with you. Mindfield – making a difference.”

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