Job Description
Our Client: is a leading name in the FMCG industry, operating across the GCC region.
Your Role: As the Marketing Director, you will lead the development and execution of the marketing strategy, ensuring it aligns with the Annual Operating Plan and the company’s vision within the FMCG sector. This position demands expertise in managing the 4 Ps of Marketing to drive business growth, achieve a minimum of 90% weighted distribution across all channels in partnership with the sales team, and spearhead New Product Development (NPD) alongside R&D.
Key Responsibilities:
- Strategic Leadership: Collaborate with Sales, R&D, Operations, and Finance to drive strategic initiatives and develop a comprehensive marketing strategy aligned with business objectives.
- Product Management: Lead the innovation pipeline, manage the product lifecycle, and oversee the successful launch of new products.
- Pricing Strategies: Design and implement competitive pricing strategies, conduct market analysis, and lead promotional pricing during key sales periods.
- Distribution Management: Partner with the sales team to achieve distribution goals, support trade marketing initiatives, and monitor distribution performance.
- Promotional Campaigns: Develop and execute 360-degree marketing campaigns, increase brand visibility, and ensure alignment with product launches and sales objectives.
- Cross-Functional Coordination: Work closely with various departments to align marketing efforts with overall business goals.
- Team Leadership: Build and manage a high-performing marketing team, fostering a culture of collaboration and innovation.
Must Haves:
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred
- Minimum of 10 years in a senior marketing role within FMCG
- Strong leadership and team management skills.
- Expertise in managing the 4 Ps of Marketing (Product, Price, Place, Promotion).
- Excellent strategic thinking and analytical skills.
- Ability to collaborate effectively with cross-functional teams.
- Strong communication and interpersonal skills.
- Experience in developing and executing comprehensive marketing strategies.
Next Steps:
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.